Chuck E. Cheese Launches Chuck’s Arcade™, a Classic Brand Extension Ushering in a New Era of Modern Arcade Gaming

With locations coast to coast, the new brand blends cutting-edge play with classic favorites for a one-of-a-kind experience

DALLAS, June 30, 2025 (GLOBE NEWSWIRE) -- Chuck E. Cheese, the iconic name behind America’s favorite arcade and family entertainment centers, is stepping into a new era with the launch of Chuck’s Arcade™. This bold new arcade concept from Chuck E. Cheese combines classic games and the hottest new games alongside iconic animatronic characters.

The arcade was created for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night. Chuck’s Arcade™ is a modern-day love letter to the games and people who made Chuck E. Cheese great.

Chuck’s Arcade™ celebrates a legacy of innovation that has defined the arcade and video game experience for generations. It’s a new destination where nostalgia meets the future, bringing together gamers of all ages and inviting everyone to experience what’s next.

“Chuck E. Cheese has spent decades mastering the arcade experience — it's in our DNA,” said David McKillips, CEO of Chuck E. Cheese. “Thanks to the expertise of our talented technicians and the successful transformation of almost 500 fun centers worldwide, we’ve built the operational and creative foundation to take our brand beyond our traditional four walls. Chuck’s Arcade™ is a natural evolution — an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”

Chuck’s Arcade™ locations are now open in major malls across the country including in St. Petersburg, Florida; Trumbull, Connecticut; Oklahoma City and Tulsa, Oklahoma; Victor, New York; Buford, Georgia; El Paso, Texas; Nashua and Salem, New Hampshire; and St. Louis — with more locations on the horizon.

For nearly five decades, Chuck E. Cheese has been the go-to place for the newest and most exciting arcade games. Chuck’s Arcade™ carries that tradition forward, bringing today’s gamers the hottest titles — from state-of-the-art racing simulators and immersive virtual reality to new hits like Jurassic Park, Halo and Connect Four Hoops.

While the focus is on cutting-edge play, Chuck’s Arcade™ also features a curated collection of retro legends— think Ms. Pac-Man®, Galaga®, Mortal Kombat®, Donkey Kong® and Centipede®—offering a nod to the games that shaped generations. It’s a fresh, modern arcade experience, providing what’s next in arcade entertainment with just enough nostalgia for anyone looking to relive a classic high-score chase.

As Chuck E. Cheese approaches its 50th anniversary, the brand is expanding with 10 Chuck’s Arcade™ locations across eight states—including the one-of-a-kind Chuck’s Arcade and Pizzeria in Kansas City, Missouri, featuring original artwork spanning the history of Chuck E. Cheese and a full menu. Every Chuck’s Arcade™ offers a unique environment, with a distinct lineup of today’s hottest games and a rotating mix of retro classics. No two locations are exactly alike.

Adding to the experience, each arcade is overseen by an animatronic character such as Chuck E. Cheese or one of the other characters from Munch’s Make Believe Band —historic figures from the brand’s past, now standing watch as a nostalgic nod rather than performing. Select locations also feature exclusive retro-themed merchandise: classic logo apparel, collectible toys, novelty candy and prize redemption items, all celebrating the magic of winning that fans have always loved.

For more information and a complete list of Chuck’s Arcade™ locations, visit www.chucksarcade.fun.

*Exact games will vary by location.

About Chuck E. Cheese
Chuck E. Cheese is the place where half a million happy birthdays are celebrated every year with a mission to create positive, lifelong memories for families through fun, food and play. For over 48 years, Chuck E. Cheese has been the place Where A Kid Can Be A Kid®, and it continues to set the standard for family entertainment through interactive experiences, exciting arcade games and its beloved Chuck E. Cheese character. The global licensing, media, and entertainment division manages the company's strategic partnerships and development of the signature Chuck E. Cheese intellectual property, including licensed consumer products and original content for online streaming channels, music, video games and more.

Media Contact
Juliana Mitchell
Juliana@spmcommunications.com
817-329-3257

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Chuck E Cheese Statue and Retro Games at Chuck’s Arcade in Buford, GA

Chuck E. Cheese Statue at Chuck’s Arcade in Buford, GA

Chuck’s Arcade™ celebrates a legacy of innovation that has defined the arcade and video game experience for generations. It’s a new destination where nostalgia meets the future, bringing together gamers of all ages and inviting everyone to experience

Chuck’s Arcade™ celebrates a legacy of innovation that has defined the arcade and video game experience for generations. It’s a new destination where nostalgia meets the future, bringing together gamers of all ages and inviting everyone to experience what’s next.

Chuck's Arcade is a bold new arcade concept from Chuck E. Cheese that combines classic games and the hottest new games.

Chuck’s Arcade™

Chuck’s Arcade™ brings today’s gamers the hottest titles — from state-of-the-art racing simulators and immersive virtual reality to new hits like Jurassic Park, Halo and Connect Four Hoops.

Chuck’s Arcade™ and Pizzeria in Kansas City, MO

Chuck’s Arcade™ in Nashua, NH

Chuck’s Arcade™ in Tulsa, OK

Claw Games at Chuck’s Arcade™ in Buford, GA

Kids Meeting Chuck E Cheese at Chuck’s Arcade in Buford, GA

Merchandise Counter at Chuck’s Arcade™ in Buford, GA

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